This imoo marketing project in the German market was closely aligned with the launch of the X10 new product, the Black Friday promotion, and the Christmas gift campaign. We achieved extensive exposure with a cost-effectiveness ratio far superior to that of the European market (benchmark ~$30), and the official social media account gained over 1,000 followers during the Campaign period. By focusing on the scenario-based deep promotion of “child safety and holiday gifts”, we successfully transformed imoo from an “unknown electronic product” into a “serious consideration for growth partner” in domestic families, driving user sentiment from superficial observation to in-depth discussions on purchase decisions, and establishing a solid trust moat and high-quality content assets for the brand to maintain a long-term presence in the German market.